How to Showcase Furniture on Pinterest and Inspire Shoppers

This article was created in partnership with Pinterest.

Showcase furniture on Pinterest to inspire shoppers and reach people actively looking for interior ideas and products.

When I talk to owners of furniture stores and online shops about Pinterest, they often mention they use Pinterest personally. To find interior design inspiration because they’re renovating or planning a home makeover.

What stands out is when I learn that their own interior or furniture business is not (actively) present on Pinterest. That’s surprising, but once I explain how Pinterest works, it all starts to make sense to them.

In this article, I’ll explain why Pinterest is a powerful platform for furniture stores and online shops, and how they can connect with their ideal audience. Pinterest users who are actively searching for furniture, home accessories and interior advice. People who are ready to buy, whether online or in a physical store.

Pinterest is used by more than 570 million* people worldwide every month. Home decor has been one of the most popular categories on Pinterest for years, which isn’t surprising. People are constantly searching for inspiration for both indoor and outdoor spaces.

As a visual search engine, Pinterest allows interior and furniture brands and designers to showcase their products and services effectively. Think of Pinterest as your online showroom, filled with mood boards packed with inspiring content and products that link directly to your website.

Read more: How to Make Your Products Visible on Pinterest

Pinners visit your website for more information, to get in touch, to visit your showroom, or to make an online purchase. And if they’re not quite ready to act, they save images from your website to their Pinterest boards – boosting your brand’s visibility. Who wouldn’t want free content distribution online?

Client Success Story: How HOOG.design Reaches Millions of People on Pinterest

*Source: Pinterest analysis, global, Q1 2025

Pinterest combines the best of real-life shopping with the convenience of online browsing. Every day, people visit the Pinterest home feed looking for interior inspiration. Pinterest then shows them relevant Pins based on what they’re interested in.

Sometimes people aren’t exactly sure what they’re looking for but the #1 reason they come to Pinterest is to discover new brands and products.

Pinterest offers an inspiring shopping experience that gives Pinners what they want:

• They want a carefully curated experience, not just filtering by price.
• They want to browse and explore, not just “add to cart.”
• A better visual discovery experience online and more products to explore.
• People are more likely to buy from brands – including yours!

Pinners use the Pinterest search bar and type in keywords to find inspiration, for example:

• tv wall design
• bedroom wallpaper
• living room ideas
• beige bathroom

That means people are looking for something specific but not necessarily for a specific brand. Which means you can be the first brand, product, or service they discover.

You don’t need thousands of followers on Pinterest to be successful or to get discovered in the search results and Pinterest home feed.

*Pinterest analysis, calculated with the top 1,000 searches. Global, Jun 2023.

A smart strategy for your boards increases your discoverability and helps you reach Pinners before your competitors do, offering the solution they need.

The boards you create should reflect the content, products, and services found on your website or webshop. Think about Pinterest visitors landing on your site, or people finding you through Google and then visiting your Pinterest profile.

Is it clear what you do, what problems you solve, what products you sell, and what your expertise is?

Plan ahead: How much visual content do you have – or can you create – to consistently fill these boards? A board with barely any content won’t perform well.

For an e-commerce site selling furniture and home accessories, you can organize boards just like you structure product categories on your website.

Products:
Consider product boards for dining tables, chairs, armchairs, coffee tables, lounge sofas, etc.

Inspiration:
Create inspiration boards like “Living Room Ideas,” “Dining Room Inspiration,” “Bedroom Styling.”

Trends:
Create trend boards such as “Japandi Interiors,” “Hotel Chic Style,” “Scandinavian Interiors.”

Informational:
Think of informational boards like “interior styling tips”, “how to style your bookshelf”, “how to organize your bedroom”, etc.

This group of boards is relevant to the furniture collections or product categories in your webshop. They will attract your audience and also help you increase your sales.

Success Story: How my client Bree’s New World gets more traffic with Pinterest

On Pinterest, you can inspire people with photo and video Pins. Each Pin can link directly to your website.

It’s the perfect way for furniture stores and shops to highlight furniture and home accessories visually, share ideas and blog content, invite people to download their catalog or sign up for their newsletter.

• High-quality visuals
• Vertical aspect ratio of 2:3
• Readable text and colors
• Clear branding with your logo
• Keywords for better visibility
• Add a compelling call to action
• Use videos to grab attention faster

Pinterest allows online stores to create product Pins by uploading their product feed using Pinterest’s catalog feature. By connecting your data source, Pinterest will automatically generate a product Pin for each item in your shop.

Product Pins help you reach more shoppers. They’re displayed in a special way so it’s immediately clear to Pinners that your items are available for purchase. Product Pins include a product title and description, as well as pricing and availability details.

The more information you add to your product feed, the more likely your product Pins are to be discovered and visible to people searching for your products.

Read more: Selling on Pinterest with product Pins

Instead of just plain product photos on a white background, show products in real-life settings. Pinterest users want to see how a sectional sofa or coffee table would actually look in their home.

Your Pins can help with that.

Create content with your ideal customer in mind:

What do you sell? + What’s the Pinner’s mindset? = Pinterest Pin idea.

Case Study: How My Client Created Holiday Content Featuring Her Furniture

Since 2017, I’ve worked with furniture brands and stores. I manage their Pinterest accounts or teach them everything they need to run Pinterest themselves.

One thing I often notice when visiting a new client’s website for Pin ideas is the absence of a blog.

There are many reasons why a blog or news section might be missing but it’s a missed opportunity to share more about:

• Behind-the-scenes looks at your store or webshop
• Showcasing collections or new product lines
• Yearly and seasonal trends
• Styling tips and makeover stories
• Customer reviews

I completely understand if there isn’t a blog (yet), but I’m always excited when a client has blog content ready.

With blog content we can regularly create new Pins for their audience.

Struggling to create new (video) content for Pinterest – for your client or for yourself? It doesn’t have to be hard. Here’s what you need:

• Visit your client’s showroom (if possible)
• Use your phone to record a short video – no fancy camera needed!
• Take a few minutes to film and shoot photos

In just one minute, you can create a video that could go viral on Pinterest. It’s really that simple:

• Record a vertical video of at least 10–15 seconds
• Upload to Pinterest or schedule via Tailwind
• Add a Pin title and keyword-rich description
• Add the URL of a product or blog page
• Select the board and hit publish

I followed these exact steps for my client Bree’s New World, a furniture supplier in the Netherlands.

Pinners aren’t looking for just pretty photos, brands, or discounts. They’re looking for a solution. Don’t just focus on selling your product, be creative in thinking about how your product meets a need.

Your product or service might be the perfect answer to what your audience is searching for:

• Celebrating summer at home → Garden furniture
• Entryway inspiration → Coat racks, mirrors, doormats
• Autumn decor → Candles, throws, pillows
• Hotel-chic bedroom → Interior designer services
• Movie night at home → TV unit with fireplace
• Cozy bedroom → Duvet, bedspread
• Cooling tips → Fan, AC, summer hacks
• Wake up refreshed → Mattress, box spring, pillows
• Colorful living room → Wallpaper and paint
• Dining with friends → Comfortable dining chairs

It’s all about the bigger picture: Inspiring visual content with integrated keywords so Pinners can discover your ideas in Pinterest’s search results.

Optimize your Pinterest account with keywords today so you can be seen by Pinners looking for new furniture and home decor.

Pinterest SEO and keyword usage are crucial for furniture stores and webshops to boost their visibility and attract the right audience.

By setting up and managing your Pinterest account with your ideal customer in mind, you can present your furniture and home accessories effectively, while sharing attractive, informative, and inspiring content that goes beyond just uploading product photos.

Pinterest marketing can significantly increase brand awareness, conversions, and sales over time. With visual storytelling, smart boards, and strategic Pins, you can inspire your future customers to act.

• How to Use Pinterest for Beginners [blog]
• How to write Pinterest Pin Titles and Descriptions [blog]
• How to Improve Your Pinterest Engagement [blog]
• Pinterest Experts Marketing Strategies [blog+ebook]
• Generate Pinterest traffic with time-saving tools [Try Tailwind for free]
• Pinterest Library [Pinterest ebooks and Expert Guides]

1. Book a 1:1 Pinterest Strategy Session [90-min]

Is Pinterest not working for you? No time to figure it all out? If so, you are not alone and I am here to help. I have launched this new service for you. Check it out.